Young listeners still tune in to radio, but they're listening for less and less time! How to keep radio relevant for young people in a multi-platform world?
While Time Spent Listening is dropping in many European radio markets, Belgium does a great job and is also able to reach younger audiences very well. Here's how.
BBC Radio 1 controller Ben Cooper sees a role for his public station to lead experiments and innovation, but emphasizes that dedication and quality still matter just as much.
BBC Radio 1 shows that video doesn’t kill the radio star. Natural enemies like visual and social media become radio's new allies in a battle for the YouTube generation's attention.
Radio promotions can boost your brand awareness, weekly reach and market share. Don’t have unlimited budgets for major promotions? No problem. Be creative!
Thomas Giger
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <