What do you want your radio brand to be known for, and do your jingles, sweepers & promos communicate it well? An important question for producers of station imaging.

Radio's main ingredients are music, sounds and voices. How should we use them to create effective imaging, branding and promotion through audiovisual productions?

Successful radio imaging & station branding is emotionally appealing, and music is the key to emotion! Find out what every imaging producer should know about music.

There is a trend in the German radio scene to minimize or completely avoid sound design to be listener friendly in an over-advertised world. What's the effect on a radio brand?

Dave Foxx explains Z100's programming tactics for station imaging. The production director also talks about how to keep the audience tuned in during commercial breaks.