Station Imaging: ‘Get Known For The Right Thing’
What do you want your radio brand to be known for, and do your jingles, sweepers & promos communicate it well? An important question for producers of station imaging.
Read MoreTag: Station voice
Powerful Radio Brand Sound Secrets Unveiled
Radio’s main ingredients are music, sounds and voices. How should we use them to create effective imaging, branding and promotion through audiovisual productions?
Read MoreRadio Imaging: To Get In The Mind, Go Through The Heart
Successful radio imaging & station branding is emotionally appealing, and music is the key to emotion! Find out what every imaging producer should know about music.
Read MoreSound Design: ‘Do Not Disturb Please’
There is a trend in the German radio scene to minimize or completely avoid sound design to be listener friendly in an over-advertised world. What’s the effect on a radio brand?
Read MoreDave Foxx Z100: How To Schedule Promos & Spots
Dave Foxx explains Z100’s programming tactics for station imaging. The production director also talks about how to keep the audience tuned in during commercial breaks.
Read MoreDave Foxx Z100: Big Picture = Better Production
Z100 Creative Services Director Dave Foxx reveals how the station can run many radio promotions and still delivers high-quality output to listeners and sponsors every time.
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