The Ebb & Flow of Music Scheduling: Structure Tempo To Increase TSL
Premium | A great flow in music scheduling captures the feeling of every daypart. How to offer a better listener experience by creating a mood-based tempo cycle?
Read Moreby Thomas Giger | Apr 15, 2019 | Music | 0 |
Premium | A great flow in music scheduling captures the feeling of every daypart. How to offer a better listener experience by creating a mood-based tempo cycle?
Read Moreby Thomas Giger | Jan 17, 2017 | Music | 3 |
Premium Free | Great music radio has great music flow. How to both sound amazing and increase TSL? That’s where super song segues come into play.
Read Moreby Thomas Giger | Dec 8, 2016 | Programming | 0 |
Premium | Some music stations only have news bulletins during morning show hours, but interesting and well-presented (local) news can push your ratings all day.
Read Moreby Thomas Giger | Jan 31, 2016 | Music | 2 |
While there are ground rules, implementing your auditorium music test results still relies on your radio experience, and depends on your programming strategy.
Read Moreby Thomas Giger | Jan 17, 2016 | Programming | 4 |
Your station may have the best radio personalities & shows, strategically positioning them in your schedule is almost as important. 9 best practices for on-air talent line-ups.
Read Moreby Thomas Giger | Sep 16, 2015 | Personality | 4 |
Putting your audience first (and not your station or ego) is one of the keys to engaging your listeners, worldwide broadcast consultant Valerie Geller says.
Read Moreby Thomas Giger | May 26, 2015 | Programming | 1 |
Being 100% aware of why your station achieved its ratings position is just as important as getting there, program director Peter Yiamarelos says in an interview with us.
Read Moreby Thomas Giger | Jan 31, 2015 | Future | 1 |
As young people are always ‘on’ through cell phones and social media, radio should be always there on mobile screens and smartphone apps, Fred Jacobs says.
Read Moreby Thomas Giger | Nov 14, 2014 | Programming | 0 |
Good radio research depends on great source material, consisting of the right audience sample that is leading to valid & consistent data to spot long-term trends.
Read Moreby Thomas Giger | Oct 7, 2014 | Programming | 2 |
Top stations don’t please everyone. They focus on a narrow segment of their (target) audience to achieve great ratings and consistent results in the long run.
Read Moreby Thomas Giger | Sep 26, 2014 | Music | 1 |
There are many things you can do when you are challenging (or being challenged by) a competing station. One of them is being different enough, music-wise.
Read Moreby Thomas Giger | Jul 5, 2014 | Music | 2 |
Instead of staring yourself blind at rotation patterns, optimizing your playlist for music variety is more important, says music scheduling expert Robert Johansson.
Read MoreIdeas & insights on radio programming, radio production, personality radio, music scheduling and radio's future, delivered to your inbox free!
Add Your Comment