Radio is closer to people than any other medium, but should be honest towards listeners. FAIR RADIO is a German initiative to preserve radio's integrity and credibility.

Radio needs creative and natural storytellers, says German radio journalist, reporter and presenter Sandra Müller. “This stupid format radio has just wiped out everything.”

Radio features are broadcast and gone forever. Not anymore! Audio slideshows make radio content sexy for your online listeners and drive long tail search engine traffic as well.

There is a trend in the German radio scene to minimize or completely avoid sound design to be listener friendly in an over-advertised world. What's the effect on a radio brand?