Inspiration & Resources for Radio Professionals
Could a narrow focused playlist as your music scheduling strategy not only improve your radio station’s cume, but also your average hour reach and radio market share?
Posted by Thomas Giger
Radio is still important for record companies, but program directors and music directors could show a bit more guts, says music industry expert Tony Wadsworth.
Radio personalities should be allowed to show more of themselves - and play more than the same 300 to 400 songs over and over, veteran disc jockey Tony Blackburn says.
Young listeners still tune in to radio, but they're listening for less and less time! How to keep radio relevant for young people in a multi-platform world?
Winning breakfast shows have radio personalties who do know what their audience really wants, and (are not afraid to) show their listeners who they really are.
Dennis Clark (Radio Strategist)
Elvis Duran (Radio Personality)
Valerie Geller (Radio Consultant)
John de Mol (Media Entrepreneur)
Sandra Müller (Radio Journalist)
José Manuel Richart (Radio Allrounder)
Jeff Smith (Music Director)
Who should we interview next?
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Inspiration & resources for radio professionals, for the love of radio! We focus on backgrounds of radio programming, radio production, personality radio & music scheduling. © Thomas Giger 2011-2013
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <
© Copyright Thomas Giger 2011-2013