Could a narrow focused playlist as your music scheduling strategy not only improve your radio station’s cume, but also your average hour reach and radio market share?
Radio is still important for record companies, but program directors and music directors could show a bit more guts, says music industry expert Tony Wadsworth.
Radio personalities should be allowed to show more of themselves - and play more than the same 300 to 400 songs over and over, veteran disc jockey Tony Blackburn says.
Young listeners still tune in to radio, but they're listening for less and less time! How to keep radio relevant for young people in a multi-platform world?
Winning breakfast shows have radio personalties who do know what their audience really wants, and (are not afraid to) show their listeners who they really are.
Thomas Giger
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <