Peter Yiamarelos: ‘Realize What Got You There’
Being 100% aware of why your station achieved its ratings position is just as important as getting there, program director Peter Yiamarelos says in an interview with us.
Read Moreby Thomas Giger | May 26, 2015 | Programming | 1 |
Being 100% aware of why your station achieved its ratings position is just as important as getting there, program director Peter Yiamarelos says in an interview with us.
Read Moreby Thomas Giger | Mar 4, 2015 | Music | 3 |
How to schedule your (CHR) station’s music playlist when you have a lot of competition within your format? Here are 6 ideas around a Contemporary Hit Radio study case.
Read Moreby Thomas Giger | Oct 7, 2014 | Programming | 2 |
Top stations don’t please everyone. They focus on a narrow segment of their (target) audience to achieve great ratings and consistent results in the long run.
Read Moreby Thomas Giger | Sep 26, 2014 | Music | 1 |
There are many things you can do when you are challenging (or being challenged by) a competing station. One of them is being different enough, music-wise.
Read Moreby Thomas Giger | Jul 18, 2014 | Programming | 0 |
They get people talking about your brand, and create tune-in occasions for your ratings. 10 innovative radio promotions – from cash drops to electric chairs.
Read Moreby Thomas Giger | Jun 26, 2014 | Production | 7 |
Successful radio commercials and promos paint pictures in words, and touch the audience emotionally. But how to do it in 60, 30 or even just 15 seconds?
Read Moreby Thomas Giger | Jun 1, 2014 | Personality | 23 |
To (coach someone to) become a successful radio personality, spend most of your time on these 7 things that have a positive impact on your radio career.
Read Moreby Thomas Giger | May 23, 2014 | Programming | 4 |
Even if you’re not their favorite station, people may put you on at certain times anyway – that is, if you are top of mind for programming elements that they appreciate.
Read Moreby Thomas Giger | Mar 12, 2014 | Programming | 2 |
Program flow is everything for music stations – especially for those with a young-sounding format. How and where to schedule talk breaks in music format clocks?
Read Moreby Thomas Giger | Nov 8, 2013 | Programming | 3 |
Doing what your competitors don’t (or doing the opposite of what they do) is a smart radio programming strategy, says branded format expert Arnie Celsie of SparkNet.
Read Moreby Thomas Giger | Oct 22, 2013 | Programming | 0 |
Successful radio stations keep evolving their formats. The recent brand extension of JACK fm with a young sister called JACK fm 2 is a useful case study.
Read Moreby Thomas Giger | Sep 2, 2013 | Programming | 0 |
Successful morning show positioning is about being different enough, international radio consultant Francis Currie says in an interview with Radio))) ILOVEIT.
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