Young listeners still tune in to radio, but they're listening for less and less time! How to keep radio relevant for young people in a multi-platform world?
While Time Spent Listening is dropping in many European radio markets, Belgium does a great job and is also able to reach younger audiences very well. Here's how.
Commercial radio in the UK is fighting for a small piece of the advertising pie. But is putting up national brands against the BBC the answer, or does it just kill local radio?
BBC Radio 1 controller Ben Cooper sees a role for his public station to lead experiments and innovation, but emphasizes that dedication and quality still matter just as much.
BBC Radio 1 shows that video doesn’t kill the radio star. Natural enemies like visual and social media become radio's new allies in a battle for the YouTube generation's attention.
Thomas Giger
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <