Which 9 elements of your radio production determine your on-air sound – and how to use them to let your station imaging enhance your brand positioning?

Your station imaging should match your radio market, target audience, strategic positioning and brand values. But unless you’re #1 within your market (segment), you want to differentiate and fill another hole in the market. Based on 9 key elements of an acoustic brand, what follows are some ideas to make your radio station sound positively different!

 

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