Premium | Here’s the second part of 25 reasons why 104.6 RTL is leading Germany's main radio market already for 25 years in a row.

Successful radio stations & shows in competitive markets like Berlin / Brandenburg are always interesting study cases. The award-winning 104.6 RTL and its morning show managed to be number 1 in every ratings book for over a quarter of a century. Following part 1, here are 12½ more best practices, based on interviews with and presentations by the station’s management team.



This article will give you ideas & insights on:

  • how to build an effective personality line-up
  • how to schedule radio promotions in a smarter way
  • how to keep long-running promotions constantly engaging
  • how to get people to habitually tune in to your station or show
  • how to prepare compelling topics & bits for your (morning) show
  • how to create a leading radio brand and achieve long-term ratings success
  • and much more!



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