Premium | Making your station sound natural is as important as executing your program format consistently, we can learn from this radio aircheck analysis.

Welcome to the second instalment of our Format X-Ray series! Following our first case, a CHR in the Netherlands, I thought it would be nice to look at an AC station in Germany; a country with 82 million people and a developed radio market. But even successful heritage brands like this one can keep listeners engaged even more and even longer, thus growing their ratings even further. Join us for an in-depth aircheck study!

 

 

  • Case: Format X-Ray 2a
  • Format: Adult Contemporary
  • Market: German state of Rhineland-Palatinate
  • Date: November 10, 2016
  • Slot: 11 AM - 2 PM

 

 

This analysis will give you ideas & insights on:

  • how to backsell music and presell content
  • how to schedule station promos and format explainers
  • how to use station imaging strategically and effectively
  • how to structure format elements like news & service
  • how to position your presenter & content talk breaks
  • how to make your on-air product sound cohesive
  • and much more (over 2500 words)

 

 

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