The second part of our radio programming tactics & strategy post covers advanced concepts — from counter & flank to lead-in & bridge programming.

After understanding basics (horizontal vs. vertical and defensive vs. offensive programming, as well as combinations of those) in part 1, you can consider using more advanced programming strategies, depending on your market position, and what is happening in our broadcast market. Here are the next 4 of 12 concepts we cover in this article series. Grab a pen and notepad. While you're reading, many ideas that you could put to use may start to flow!



This article will give you ideas & insights on:

  • how to choose programming battles that you can win
  • how to increase audience flows all across your station
  • how to implement flanking strategies in offense vs. defense
  • how to activate lead-in programming to maintain your audience
  • how to apply bridge programming to stretch your TSL
  • how to get some listeners from your competitors
  • and much more (around 1,100 words)



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