In the final instalment of this radio programming tactics & strategy series, we’ll zoom in on hammond, stack, blockbuster & cross programming.

After covering counter, flank, lead-in & bridge programming in part 2, we now come to the final 4 of 12 concepts that are relevant for every program director, assistant program director and music director to know (and use when needed). They help you stay ahead by knowing more about possible roads that you can take to win the ratings game!



This article will give you ideas & insights on:

  • how to enhance your audience alertness and improve your listening experience
  • how to reinforce your hammock programming through lead-in programming
  • how to integrate your stack programming with horizontal programming
  • how to increase your weekend feeling using block programming
  • how to make your blockbuster programming a larger success
  • how to use your personality power for multimedia exposure
  • and much more (around 1,300 words)



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