Premium | From Down Under to Canada, from the US to Germany: lessons learned from big promotions of leading stations in major markets.
Following part 1 of this series on successful radio promotions, contests & sweepstakes, here's an update of what top stations are doing to boost radio ratings through exciting tune-in triggers right now. That includes money giveaways, but also other formats. Let’s analyse various concepts from winning stations, sharing observations & takeaways to help you create successful radio promotions for your own station!
This article will give you ideas & insights on:
- how to increase on-air excitement and boost online engagement
- how to make single promotions accomplish multiple goals
- how to control your budgets and limit your spendings
- how to make simple sweepstakes feel more special
- how to tease your contests to build tune-in habits
- how to make your promotions long-term effective
- and much more (around 1,300 words)
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