Radio stations not only benefit from positioning themselves, but also from repositioning 'me too' challengers. Some ideas for radio marketing, inspired by Ries & Trout.

Positioning: The Battle For Your Mind [book] has been written for the advertising industry, but I think that we radio people also can learn from it. After the basics of part 1, we’ll talk about specific positioning strategies for both leaders and followers, and some general best practices in marketing strategy, that you might find interesting.

 

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