Premium | A successful radio station thrives on music, mornings and marketing. This station could optimise some aspects of its song library and music scheduling.

Following part 1a of our first Format X-Ray, where we’ve analysed radio programming aspects, this part 1b (and the upcoming part 1c) will focus on music scheduling on this CHR station, based on 3 hours of aircheck. While their content programming looks overall consistent, their music programming indicates necessary improvement. The key is to achieve more music variety by creating better song exposure.

 

 

  • Case: Format X-Ray 1b
  • Format: Contemporary Hit Radio
  • Market: Netherlands (nationwide)
  • Date: Friday, June 24, 2016
  • Slot: midnight till 3 AM

 

 

This analysis will give you ideas & insights on:

  • how to ensure a good song order
  • how to quickly optimise music logs manually
  • how to balance genre over-exposition from music cycles
  • how to create a CHR image apart from titles that you're playing
  • how to save time spent on editing your music log each & every day
  • how to play the right amount of music from every category in your database
  • and lets you download aircheck notes for a detailed overview of this format study case

 

 

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